The Vibe

How the Pandemic Spurred Digital Marketing Transformation with Scott Brinker

October 18, 2021 Vibes Season 1 Episode 2
The Vibe
How the Pandemic Spurred Digital Marketing Transformation with Scott Brinker
Show Notes

On this episode of The Vibe, Scott Brinker, VP Platform Ecosystem at HubSpot, writer at the Chief Technologist blog, and chair of the MarTech conference, discusses the latest in the world of MarTech with host Liam Moroney.

The COVID pandemic profoundly altered marketing, even in ways that we weren't expecting, like reinvigorating the QR code and the rapid shift to remote work (which may operate more on a spectrum as things return to normal). Similarly, changes in data laws, third-party cookies, and first-party data are also rapidly shifting, but Scott Brinker is optimistic about where marketing will go.