In this episode of The Vibe, Jenny Fernandez, the VP of Marketing at Loacker, joins our host Alex Campbell. The two discuss the difference between marketing teams in large companies and startups, why storytelling is vital in marketing, and the role of data in today's business world.
As technology evolves, so does marketing, and companies must adjust regardless of their size. But, despite the changes, one thing remains the same — marketing will always be customer-centric.
Therefore, it is critical for marketers, both in large companies and startups, to look at marketing not as a way to sell their products or services but rather to build trust and long-term relationships with customers (partners) and consumers.