In the new episode of The Vibe podcast, host Alex Campbell welcomes Kate Denton, the Vice President of Brand Marketing at Pacers Sports & Entertainment. They get into the impact of COVID on sports marketing, its potential benefits, and how sports marketers can leverage the metaverse and technology to invite larger audiences to support their favorite teams and players.
Sports marketing is different from any other type of marketing. And the most commonly used marketing strategies in the sports field have significantly changed due to the COVID outbreak, forcing marketers to find other ways to attract more audiences to sports games and provide an optimal fan experience.
But creative marketers and brand managers have found ways to overcome pandemic-driven challenges. Most of them leverage technology, digitalization, and even the metaverse to enhance a fan’s experience by allowing them access to the game highlights at any time and letting them watch the game live regardless of their physical location.