In this episode of The Vibe podcast, our host Alex Campbell welcomes Lauren Loehr, the Director of Social Media and Influencer Marketing at Arhaus. They have an interesting chat about the idea behind social media and influencer marketing, their goals, and the significant difference between traditional advertising and building partnerships with influencers.
Social advertising and influencer marketing have become powerful weapons for telling the story of a brand. And companies can use these exceptional methods to raise awareness about their brands, attract more customers, and increase sales.
However, social advertising requires a clear goal and the right strategy. Similarly, before diving into influencer marketing, companies must define their objectives and find influencers whose stories resonate with the brand's philosophy. After all, what's the point of choosing a person with thousands of followers if their audience doesn't match the brand's vibe?